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Be known and preferred by your customers and markets
locally, regionally, and globally. We have the media
connections and situational experience to help our
clients craft, target, and deliver a consistent and
focused message. PR is powerful. We partner with
our clients to maximize the possibilities of this
dynamic marketing tool.
Capabilities include:
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PR
Program Development
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PR plan – research
and development |
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Product launch – PR
planning |
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Crisis management – planning
and PR strategies |
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Road show – PR
planning |
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Key messaging – research and development |
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Media contacts
list – research and creation |
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Editorial
planning |
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Web site
analysis and recommendations for PR supportability |
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Publication
calendar opportunities list |
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Promotional
materials assessment and recommendations |
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Photo and
digital artwork review and recommendations |
PR
Program Implementation
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Press
release distribution – print and digital |
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Database
management – press release distribution list |
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Wire service – selection,
management, and press release distribution |
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Article placement |
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Editor relationship-building
(worldwide) |
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Expert source
positioning program |
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Tradeshow
editor meetings |
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Calendar
placements |
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E-blasts
to client’s customer, vendor, and prospect
lists |
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Press kit
content development |
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Press tour,
media visits, and road show arrangements |
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Web site
press section updating – news release, article,
events postings |
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Web library
management for images and graphics |
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Blog monitoring
and contribution |
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Webcast and
podcast implementation |
Writing
and Editing
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Press
releases – business, technology, product, service |
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Articles – bylined,
staff contributed, sidebar, interview,
webzine, round-up, blog, news group, Q&A |
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Corporate
backgrounder |
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Technology
backgrounder |
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Executive
biographies |
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FAQ sheet |
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Public Service
Announcements |
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Datasheets |
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Newsletters |
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Corporate
presentations |
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Ad copy |
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Website copy, webzines, E-blasts |
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Marketing materials |
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Editing |
Measurement
and Reporting
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Pre and post-campaign survey coordination |
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Clipping service selection and management |
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Clip book management |
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Monthly activity reports |
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Annual PR round-up reports |
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| From planning through execution,
we team with our clients to create and implement communications
that increase customer, employee, and public awareness.
Deliver strong, consistent communications to targeted
press, markets, and customers and enjoy top-of-mind
recognition within your marketplace. |
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