Be known and preferred by your customers and markets locally, regionally, and globally. We have the media connections and situational experience to help our clients craft, target, and deliver a consistent and focused message. PR is powerful. We partner with our clients to maximize the possibilities of this dynamic marketing tool.

Capabilities include:

PR Program Development

• 	PR plan – research and development
  	Product launch – PR planning
  	Crisis management – planning and PR strategies
  	Road show – PR planning
  	Key messaging – research and development
  	Media contacts list – research and creation
  	Editorial planning
  	Web site analysis and recommendations for PR supportability
  	Publication calendar opportunities list
  	Promotional materials assessment and recommendations
  	Photo and digital artwork review and recommendations

PR Program Implementation

• 	Press release distribution – print and digital
  	Database management – press release distribution list
  	Wire service – selection, management, and press release distribution
  	Article placement
  	Editor relationship-building (worldwide)
  	Expert source positioning program
  	Tradeshow editor meetings
  	Calendar placements
  	E-blasts to client’s customer, vendor, and prospect lists
  	Press kit content development
  	Press tour, media visits, and road show arrangements
  	Web site press section updating – news release, article, events postings
  	Web library management for images and graphics
  	Blog monitoring and contribution
  	Webcast and podcast implementation

Writing and Editing

• 	Press releases – business, technology, product, service
  	Articles – bylined, staff contributed, sidebar, interview, webzine, round-up, blog, news group, Q&A
  	Corporate backgrounder
  	Technology backgrounder
  	Executive biographies
  	FAQ sheet
  	Public Service Announcements
  	Datasheets
  	Newsletters
  	Corporate presentations
  	Ad copy
  	Website copy, webzines, E-blasts
  	Marketing materials
  	Editing

Measurement and Reporting

• 	Pre and post-campaign survey coordination
  	Clipping service selection and management
  	Clip book management
  	Monthly activity reports
  	Annual PR round-up reports